“Measure it. Build it online. We deliver.”
The whole portal in ten seconds: an empty reno kitchen becomes a finished navy-and-white kitchen as the cabinets snap into place. It's built to stop the scroll in the first second and show the product, not describe it.
- 0–2.5sMEASURE IT.A builder's hand holds the portal on his phone and the tape measure is already on the wall. Trades and DIYers see themselves straight away.
- 2.5–5sBUILD IT ONLINE.Carcasses slide into place. The sub-caption lands your key point: “See the real price as you go.”
- 5–8sWE CUT, EDGE + DELIVER.The finished kitchen in golden light shows the quality, and nobody has to take your word for it.
- 8–10.6sEnd cardYour logo with “Custom cabinets. Instant quotes. Zero headaches.” (your LP headline), then Register Free and your turnaround guarantee.
Two statics, one for each audience your page speaks to.
Your landing page splits people into Trade and DIY, so the ads do the same. Run both and let Meta find out which one converts cheaper.
“Tape measure in. Custom kitchen out.”
The ads sell the thing most cabinet suppliers can't: the real price, live, before you order.
Lead with the pain
Your own page says it best: most trades quote “off the top of their head.” The trade ad names that problem in the first four words.
Show it, don't explain it
Nobody reads about a configurator in a feed, but they will watch an empty room turn into a kitchen. The reel does the explaining.
Proof in the close
7–10 business days, and 10% off if you're late. Every creative ends on your guarantee, because that's what makes a stranger trust a new portal.
A simple first test on Meta.
| Setting | Suggestion |
|---|---|
| Objective | Leads or Sales, optimised for portal sign-ups (Complete Registration event) |
| Ad set 1: Trade | South East Queensland, 25–60. Interests: builders, carpentry, cabinet making, construction. Reel + trade static. |
| Ad set 2: DIY | SEQ, 28–65 homeowners. Interests: home renovation, Bunnings, kitchen design. Reel + DIY static. |
| Placements | Advantage+ placements. The reel covers Reels/Stories and the 4:5 statics cover Feed. |
| Landing page | vipcabinets.com.au/lp/ with the Trade/DIY split already there, so it matches the ads. |