VIP Cabinets
Free creative by Results Media · 29 Sep 2026
Your free creative, as promised

Built from your own footage. Written to make builders sign up.

One reel and three feed ads for the new online ordering portal. Every shot is a real VIP Cabinets job or a real screen from your portal, taken from your Facebook reels and your 23 September teaser. The copy is old-school direct response: call out the buyer, name the pain, prove it, guarantee it, and tell them exactly what to do next.

9:16 Reel · 29 sec 3 × 4:5 feed ads Long-form copy ready to paste 100% your real jobs & screens
Creative 01 · Reels, Stories & Feed

“Still quoting kitchens off the top of your head?”

It opens by calling out the buyer and naming the pain in the first second. Then it proves the fix with your real portal screens and your real kitchens, closes on your guarantee, and ends with one clear instruction.

Silent on purpose. Add a track from Meta’s Sound Collection when you upload (see notes below).

  • 0–3s
    Call-out + painA bare new-build kitchen from your reel. “Attention builders & cabinet makers: still quoting kitchens off the top of your head?”
  • 3–6s
    AgitateYour installers mid-fit. “Some jobs you win on. Others? You barely break even.” (your own words from the landing page)
  • 6–12s
    The fixYour VIP phone catalogue landing on Add to cart, then the real material selector with Laminex, Polytec and TekForm swatches.
  • 12–15s
    ProofThe live price panel from your portal, showing cabinet by cabinet up to the total. “What you see on screen is what you pay to have it cut, edged & produced.”
  • 15–19s
    Before / afterA real VIP job: the tired cream kitchen, then the white shaker fit-out. “Most orders done in 7–10 business days.”
  • 19–25s
    Guarantee + testimonial“Miss our date? You get 10% off. No questions asked.” Then Jodie’s review: “Very Impressive Professionalism.”
  • 25–29s
    One instruction“Price your next job free.” Register free, with the Trade (ABN) and DIY options shown.
Primary text
ATTENTION BUILDERS & CABINET MAKERS: Still quoting kitchens off the top of your head? Let's be real. Some jobs you win on. Others? You barely break even. And you usually don't find out which until the job's done. So we built something to fix it. The new VIP Cabinets online portal lets you: → Pick your cabinets → Enter your exact sizes → Choose your materials and finishes → See the real price as you build What you see on screen is exactly what you'll pay to have it cut, edged and produced by VIP Cabinets. No guesswork. No spreadsheets. No waiting on supplier quotes. You don't need a panel saw, an edgebander or design software. Just a tape measure and a bit of know-how. Most orders are complete in 7–10 business days. And if we miss the date we promise, you get 10% off your order. No questions asked. Tap "Sign Up" and price your next job free (trade accounts need a valid ABN). P.S. Registering costs nothing. Price your next job before you commit a dollar. If the numbers don't stack up, you've lost nothing but a few minutes.
Headline
Price Your Next Job Free
Description
Trade & DIY · Live pricing · On time or 10% off
CTA button
Sign Up
Download reel (MP4)
Creatives 02–04 · Feed (4:5)

Three statics, three different reasons to sign up.

Kennedy’s rule is to test the message, not the colour of the button. So each ad makes a different argument: the pain of quoting blind (trade), made-to-fit proof (DIY), and the guarantee. Run all three and let the cost per sign-up pick the winner.

VIP Cabinets trade ad: Stop quoting kitchens off the top of your head
02 · Trade · the pain

“Stop Quoting Kitchens Off The Top Of Your Head.”

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Builders and cabinet makers: here's a question worth asking. How many kitchens did you quote off the top of your head this year? And how many of those actually made you money? VIP Cabinets' new online portal shows you the real price of every cabinet as you build the job. So you know your numbers before you commit, not after. ✔ Instant, accurate pricing based on real cabinet data ✔ No panel saw, edgebander or design software needed ✔ Take on more work without hiring more people ✔ Order any day, any time ✔ Most orders complete in 7–10 business days ✔ Miss our date? You get 10% off. No questions asked. Register free today (valid ABN required). P.S. If anything arrives missing or damaged, it's replaced immediately. No fight.
Headline
Stop Guessing What A Job's Worth
Description
Real pricing, per cabinet, as you build
Download image
VIP Cabinets before and after: why settle for off-the-shelf cabinets that don't fit
03 · DIY · the proof

“Why Settle For Off-The-Shelf Cabinets That Don’t Fit?”

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Why settle for off-the-shelf cabinets that don't fit? That's a real VIP Cabinets job in the photo. Same kitchen, before and after. Now you can get custom cabinets made to your exact sizes without a showroom visit or waiting around for a quote: 1. Enter your sizes online 2. See your price as you build 3. We cut, edge and deliver to your door, or assemble them for you Real example: one kitchen layout on our site comes to approx. $2,970 + GST when it's entered into the portal. You'll see exactly what yours costs before you spend a cent. It's free to use. No ABN needed. Tap "Sign Up" to start building. P.S. Every order is checked against your specs before it leaves our factory.
Headline
Custom Cabinets, Your Exact Sizes
Description
Free to use · No ABN needed for DIY
Download image
VIP Cabinets guarantee: done on the date we promise or you get 10% off
04 · Everyone · the guarantee

“Done On The Date We Promise — Or You Get 10% Off.”

Primary text
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Here's our promise, in writing: Your job will be completed on the date we promise. If we miss it, for any reason, you get 10% off your order. No questions asked. Why would a cabinet maker stick their neck out like that? Because we keep our CNC machines fully serviced, run fresh tooling and sharp blades, and do daily QA checks across cutting, edging and packing. Most orders are complete in 7–10 business days. And if anything arrives missing or damaged, it's replaced immediately. No fight. "I am not sure what their definition of VIP is, but to me it was Very Impressive Professionalism." (Jodie, VIP Cabinets customer) Build and price your cabinets online. Registering is free. P.S. Trade accounts need a valid ABN. DIY accounts don't.
Headline
On Time Or 10% Off. No Questions.
Description
Trade & DIY · Register free
Download image
Why it’s built this way

Real proof beats polish. Specifics beat slogans.

Call out the buyer, then twist the knife

“Attention builders & cabinet makers” stops the right people. “Some jobs you win on, others you barely break even” is your own line, and it’s the pain they feel on every quote.

Show the real thing

No stock photos and no mock-ups. Real price panels from your portal and real kitchens you fitted out. A tradie can smell a stock photo from a mile away. They can’t argue with a real job.

Take the risk off the table

“On time or 10% off, no questions asked” and “register free” answer the two objections every new portal faces: will it actually turn up? and what will it cost me to try?

The one ingredient Kennedy would add: a deadline. A reason to act now usually lifts response. If you’re willing to make a genuine launch offer, such as a bonus on first orders placed before a set date, add it to the first line of each ad. I haven’t invented one for you, because it has to be an offer you’ll honour.
Before you run it

Straight-talk notes.

About the creative

  • Sound: the reel is silent on purpose. Your original reels carry music that may not be licensed for paid ads. In Ads Manager, add a track from Meta’s Sound Collection, which is cleared for ads.
  • Portal screens come from your 23 Sep teaser. The demo job in it shows pricing dated Feb 2025, so if your prices have moved, send me a fresh screenshot and I’ll swap it in.
  • The $2,970 + GST example in ad 03 is taken from your landing page. Please confirm it’s still current.
  • Testimonial uses Jodie’s first name only, from the review on your site.
  • Feed-safe: all reel text sits inside the 4:5 area, so it also runs cleanly in Facebook and Instagram feeds.

3 quick fixes on your landing page before it goes live

  1. Hero headline typo: ZERO HEADCHES should be ZERO HEADACHES.
  2. The FAQ says cutting and edging happen in our local Smithfield factory. Your site lists you at Stapylton, so worth checking this isn’t leftover template text.
  3. FAQ typo: Blumor Hettich hinges should be Blum or Hettich hinges.
How to run it

A simple first test on Meta.

SettingSuggestion
ObjectiveLeads or Sales, optimised for portal sign-ups (Complete Registration event)
Ad set 1: TradeSouth East Queensland, 25–60. Interests: builders, carpentry, cabinet making, construction. Reel + ads 02 and 04.
Ad set 2: DIYSouth East Queensland, 28–65 homeowners. Interests: home renovation, kitchen design, DIY. Reel + ads 03 and 04.
PlacementsAdvantage+ placements. The reel covers Reels, Stories and Feed; the 4:5 statics cover Feed.
Landing pagevipcabinets.com.au/lp/, which already splits Trade and DIY, so it matches the ads.
Judge it onCost per registration after about 7 days. Kill the weakest message and put the budget behind the winner.